Nike does not sell shoes

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nike air max Why is this so important symbol for Nike 's corporate culture ? Reason is that it 's ancient wisdom and the United States " just do it " (Just Do It) are inseparable. Nike does not sell shoes , it sold a way of life , which is the key to its success . The logo for the inspiring and motivation and determination behind this philosophy is that everyone associated with , whether you are not athletes. Nike use one kind of inspirational style of language to motivate consumers. No matter who you are, what your hair or skin color is , you suffered physical or social life, what limitations , Nike convince consumers that you can do . nike air max 2014 It tells people to pull ourselves together , grasp the steering wheel of life and action. In the " just do it " ad behind , is a very American-style ideology ; However , with the progress of globalization, the original ideology of what the United States into a common desire around the world , eager to there is a level playing field , allowing people not only in sports , but in every aspect of life is a struggle short length . This can be traced back to early American pioneer spirit , and their desire for success.nike air max kaufen Nike is undoubtedly the great American dream of global marketing and promotion of their work ethic ; Nike tells its customers , if you are determined , unremitting struggle , you will surpass others , to conquer all . Borrowed by such methods , namely the use of people's fervent desire for success , Nike has also created its own kind of personality and attitude . Through clever use of a very simple ad punch line , it succeeded in an attitude toward life will be integrated into the commodities they sell .


nike air max wien In an image representative of all the world, Nike is one of the world most people recognize the signs . To understand the success of Nike and corporate culture , understanding its logo is essential , because it is for the Nike brand has become ubiquitous a commercial logo. Because it is too well known that in the Nike ad I saw the Nike logo, but do not see the name of the company , because they have a full grasp of people see this symbol that know this is Nike, do not need a single word piece language . It became a cultural icon , a Nike used to increase brand value, reputation, and status icons . No one sporting goods company's brand as it is so well known. To prove this point , Just ask anyone what the Reebok logo is . They might mind a blank. In fact, the Reebok logo with a " vector " represents , it just was not ready , so that consumers know or want to see it . Nike with advertisers to post and under Kennedy (wicden Kemledy) cooperation and hope that this Gogo logo is clearly visible in all advertisements. The company's advertising and marketing budget , estimated to be about up to 10 % of annual income , just to sign seared it engraved in the minds of consumers。

nike air max onlineshop For Nike, the results of this initiative is to make Nike's lightest football boots topped the throne, and it is by far the fastest response, toughness strongest and most solid football boots. Entire section is extremely simple shoes, without the slightest extra design, while not losing any performance.